The red zone is the highest-value area of the field, both in the NFL and in fantasy, and gleaning trends from team tendencies within will help win leagues in 2020. The image below contains a comprehensive list of every active offensive coordinator's (OC) playcalling history in the red zone, dating back to 2002 and organized by position group. Shoutout for the raw data.

Please note:

  • An "opportunity" is just a target, pass attempt, or rush in the red zone. There's double counting between quarterback/other positions, so we'll just focus on the other position groups in this analysis
  • Guys with consecutive years at the same team are more predictable year over year
  • Joe Brady has never actually called plays at the NFL level, but 2017-2018 in New Orleans is the closest we have to what his red zone distribution might look like in the NFL.
  • All takeaways are strictly based on this red zone usage analysis. They shouldn't be taken as the end all be all, but should be another data point in how you assess a players fantasy value, as I mentioned before.
  • Percents in the above image are the percentage of total red zone opportunities.

Jonnu Smith has major touchdown upside.

In his first year as coordinator, Arthur Smith leaned on tight ends 17% of the time in the red zone, good for 3rd highest rate among all 2020 coordinators. The problem with this for fantasy managers in 2019? Those targets were distributed between four tight ends (Smith 6/Delanie Walker 5/Anthony Firsker 4/Mycole Pruitt 2). Walker's departure opens up five red zone targets from 2019, and considering Smith was the leader in red zone targets in 2019, I expect him to maintain that status in 2020. Smith has made small steps forward in each of his three seasons thus far, and if that continues in year 4, Arthur Smith's red zone tendencies could allow Smith to really break out into fantasy relevance. My expectations for Smith? 45 reception for 600 yards and 7 touchdowns, which would have put him right around Dallas Goedert at TE10. With an ADP of TE16, per, that's a great value for the TE. On the other hand, Arthur Smith's wide receiver red zone usage was below league average by 7%. With only one year of data, I’m not reading too heavily into this distribution, but it's a small yellow flag for A.J. Brown's touchdown upside in 2020.

Stock up: Jonnu Smith

Stock down: A.J. Brown

Chan Gailey fades tight ends in the red zone.

Mike Gesicki had a mini breakout last season, finishing the year as the TE12. Now entering his third year in the league and age 25 season, some are billing him as a darkhorse to finish in the top 5 at tight end in 2020. However, looking at Gailey's history as a playcaller should worry these people about Gesicki’s touchdown upside. Gailey has the third-lowest rate of tight end usage in the red zone among active coordinators. In other words, Gailey is worst case scenario for tight end red zone usage. In 2019, O'Shea gave 10% of red zone looks to tight ends, so Gailey's 8% career average will be a steep drop-off for Gesicki. On the other side of the coin, Gailey utilizes wide receivers in the red zone at the fifth-highest rate among active coordinators. O'Shea actually gave 41% of red zone looks to receivers last season, so expect more of the same in 2020. Although Gailey is in the middle of the pack in terms of running back red zone opportunity share, his career average is 56% compared to O'Shea's 48% in 2019. This suggests one of Jordan Howard or Matt Breida have a higher touchdown upside than anyone on the Dolphins last year, both because of coordinator change and them being better players than 2019’s running back room. Neither has been particularly efficient/effective in the red zone in the past, but Howard certainly has the edge in experience.

Stock up: Jordan Howard/Matt Breida

Stock down: Mike Gesicki

Gary Kubiak leans on his running backs.

In four seasons of playcalling, Kubiak has afforded his running backs a 66% opportunity share in the red zone, highest among all active coordinators. On average his backfield sees 101 opportunities per season in the red zone. That's a ton of touchdown upside for both Cook and Mattison, who may ultimately each score enough to make both fantasy relevant on a week-to-week basis in 2020 regardless of injury or hold out. With running back so heavily used, the other position groups take a hit. Tight end is 3% below league average usage rate, which is a negative indicator for an Irv Smith Jr breakout, and wide receiver is a whopping 6% below league average. For reference, MIN had a 101/21/21 breakdown between RB/WR/TE last season - already, ridiculously skewed towards running back, so expect more of the same with Kubiak elevated to sole coordinator duties.

Stock up: Dalvin Cook/Alex Mattison

Stock down: Adam Thielen/Irv Smith Jr.